The first scent of a new collection of 100% Natural Eau de Parfum, Vetiver Veritas is an exercise in style. In the manner of a great perfume, Vetiver Veritas delivers its promise of an intense and prolonged ‘sillage’ but with a natural air of grace and independence.
To accomplish this, James Heeley has selected a Haitian vetiver of exceptional quality that lies at the very heart of the composition and accounts for over 90% of the formula. Whilst classical accords layer vetiver under citrus and green notes, Vetiver Veritas reveals the naked truth of this exquisite and complex raw material. The result is nothing short of astonishing. For perfume connoisseurs, pleasantly but unsurprisingly, Haitian vetiver is present right from the start with an overture of characteristic notes of dry grass and clean earth. As the perfume develops, subtle notes of mint sparkle with life and vitality, the real surprise is yet to come. Over distant metallic tones, a distinct note of fresh grapefruit appears as if from nowhere. In this composition, the established olfactory pyramid has been inverted: opening base notes fade to top notes in a finale of lasting freshness.
Today, the creation of a distinctive perfume using 100% Natural ingredients is to be considered as something of a challenge for a contemporary perfumer. Due to surmounting regulations, restrictions and spiraling costs, an abundant use of natural raw materials has become increasingly difficult in modern perfumery. The Haitian vetiver used in this formula has been extracted from traceable, ecologically responsible sources according to fair trade principles. Formulated using a base of organic alcohol made from rye and lavender, Vetiver Veritas contains 100 % natural ingredients of which over 92% are of organic origin.
Alcohol, Parfum (Fragrance), Aqua (Water), Limonene, Linalool, Citronellol, Geraniol, Citral, Coumarin