This ideal and contemporary oriental fragrance's trail is as elegant as it is powerful. Both leathery and smoky, it is a highly recognizable signature scent that is exclusively for strong personalities, men and women, confident of who they are in all circumstances. A restricted circle of people who are passionate about life, who don't need recognition from others to exist and who stand by their choices with unshakeable self-assurance.
" A true story. One day, a Middle Eastern princess passing through Paris visited the first Jovoy boutique, which at the time was a boudoir in a street perpendicular to the Rue de la Paix. She asked that a perfumer compose a fragrance for her son. What could have remained a "Private Label" became Jovoy's signature woody oriental. In mid-August, all the perfumers in Paris were on vacation; the laboratories were closed. Cécile Zarokian, who was visiting Paris herself, introduced herself to Jovoy's founder. She had only just started her own company and accepted the brief with her usual energy and talent. She delivered a powerful woody scent that made no concessions, thus signing for Jovoy a creation that has become a favorite among perfume lovers and a reference in the industry. "