The brand that combines art, culture, ancestry and non-conformity.

Created by Maiada El Khalifa, an artist and the world’s first Sudanese French perfumer.

Inspired by her heritage and its ancestral secret perfumes, she blends their essences with rare and premium ingredients from around the world to create unconventional, artistic and complex formulas that carry a bold manifesto and call to action.

To stand out, defy convention and be your true, unique self.