Marina Sersale was born in Rome, Italy. Through her father, she is a member of the Sersale family, which founded and still owns the famous 5-star hotel Le Sirenuse in Positano, on the Amalfi coast.
Sebastián Alvarez Murena was born in Buenos Aires, Argentina, into a family of writers. He lived in Spain and Switzerland before settling in Rome, where he has lived for the past 40 years.

At the end of the Second World War, four brothers from the noble Neapolitan Sersale family gathered in Positano and decided to offer the world what they had to share: their sense of hospitality and their magnificent 18th-century palazzo. Thus was born the Hotel Le Sirenuse, today universally recognized for its beauty and style, a unique combination of ancient works of art and works by contemporary artists created on site.

In 2004, to celebrate the hotel's 50th anniversary, Marina and Sebastián created Eau d'Italie, Le Sirenuse's signature fragrance, an instant classic that has become the hallmark of a collection of exclusive perfumes and body care products inspired by Italy.