The smells are an inner part of ourselves, which we transfer to the others. An unfailing communicative device, underlining our real attitude or creating a sort of alter-ego. According to our personality we identify ourselves with the fragrance we wear, and we spread a precise personal identity: cheerful, serious, determined, hilarious, rebel. The fragrance becomes a part of ourselves, something belonging us truly and deeply.
PRO FVMVM ROMA embraces these beliefs, by designing upscale olfactory concept fitting like a second skin, like an enchanting dress sliding on our body.