Modern Oud

Modern Oud is a fragrance which captures the appeal of tradition and enthusiasm for innovation. A vibrant and luminous fragrance that sweeps us off to the heart of the Arab Emirates. An ode to the elegance and modernity of a city projected upwards and into the future: Dubai.

Here, Oud, thousand-year-old knowledge a precious scent, a hypnotic sound, a link between the past, the present and the future, is everywhere, like the desert wind, the secret ingredient that impregnates the air like a soundtrack. It scans every step, every gaze with its intense and persistent trail, unique and unforgettable. Modern Oud is a fragrance which wants to stand out, respecting its roots. A modern spirit, rich in tradition. A warm and refined woody trail, which vibrates on the skin with a unique and inimitable elegance.