BORNTOSTANDOUT® is an exciting niche fragrance brand from Seoul, South Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.

We live unconsciously in the closed minded frame of pre-determined socially right and standardized way of life, but we feel comfort in it because we want to be considered « normal » in the society. Living a life uncritically. We rebel against the standards. YOU WERE BORN TO STAND OUT