Let Inspiration Lead - One day, one perfumer, one inspiration. JOUR opens the space to creativity. Majestic compositions born from encounters with talented perfumers, each given free rein to interpret his own olfactive sensibility and share with us rich, deep and unique emotions.

Where it all Begin - A dive into the soul of the Middle East, this collection honors the origins of the brand. GENESIS captures the essence of this fascinating world, awakening deep emotions and precious memories. An olfactory genesis celebrating the richness and timeless beauty of this culture.

Seeking the Exceptional - QUEST explores iconic ingredients of both French and Oriental perfumery. In each composition, one ingredient becomes the focal point. Certain facets are illuminated, others suggested more subtly, each with an exceptional angle. The Collection reflects the essence of each raw material in the quest for the exceptional.

Olfactory Portraits, where each fragrance becomes the intimate mirror of an emotion, an energy, a dimension of our being. Each fragrance invites us to explore and express different facets of our personality through an invisible yet perceptible language. These Portraits are unique interpretations of our identity, an olfactory imprint of our paradoxes, contrasts, and essence. A sensory exploration of the human soul through timeless yet modern compositions.