Launched in 2014, AJ ARABIA is the ﬁrst UAE luxury perfume brand based in Abu Dhabi with international vision. The journey of the creator began from the Arabian Desert, carrying with him the oud, amber, frankincense and a collection of rare Arabian charming flowers...
A floral sensation dusted with spices
The velvet Collection is a sweet, delightful journey, a blend of floral sensations. For the velvet fragrances, Widian uses images and stories to evoke hidden treasures waiting to be discovered. The velvet contrasting notes, tender oriental spices and crisp Western florals are masterfully fused to become soulful and tantalising.
The sapphire Collection transcend the borders of perfumery. Each fragrance is a testament to different cities in the world. It is an invitation to a long-distance voyage into the imaginary- a luxurious experiment with urban scents. The journey is invigorating and mind opening.
The Gold Collection by Widian evokes an authentic journey into the golden Arabian Desert but chooses a road less travelled. Amber- and oud-based, it is composed of the most precious materials that once made the journey along the ancient trading routes from Asia. Able to dazzle with subtlety as easily as with excess, the Gold Collection lives up to the prestige of its name.
In Paris, where the perfume industry is thriving, he followed his dream and learnt the art of perfumery...To homeland he returned, bringing treasures of the Arabian Desert and the secrets of the French perfumery, he created a unique smell that tells his long journey...
Starting January 2016, AJ ARABIA introduced its ﬁrst rebranding to improve its identity and take a stronger step toward its global presence. The new brand name WIDIAN, which means valleys in Arabic Language, reﬂects the true Arabian spirit and brings the brand back to its strong roots.
The beauty of Sheikh Zayed’s Grand Mosque architecture was the inspiration behind WIDIAN AJ ARABIA’s bottle and package, which embodies the meaning of luxury and beauty.
WIDIAN AJ Arabia is a mix of Contemporary Arab spirit, modern, but at the same time, traditional perfumes.
Delicate and fragrant perfume takes you on a journey to the marvelous heritage of the Middle East.