"When I asked Luca to design Marta’s perfume, this perfume was about a super elegant and strong image woman with a special glow. We have started from a beautiful Taïf’s rose. Now, roses from Taïf are prominently youthly angelical… which was not what we wanted. So the challenge was to highlight the main vibes of that fabulous rose but moving it into a new strong and punchy side. We bombed the rose with roasted coffee notes and cold patchouli. Muda is one of the most strong rose based perfumes…"