Frustrated by the glut of mindless celebrity scents out there, he decided to strike out in a different direction, and launch a series of fragrances co-created with women of intelligence and creativity.
The ability to create something new, unique and inimitable of long-familiar components is the unique skill. A person who possesses such gift can be called with confidence as a talented and genius.
Geza Schoen who is the one of the most famous perfumers commits a small revolution in perfumery every day. His ability to create not just a flavor, but what is called a «pure» perfume, ideally clean-sounding scent.