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Boadicea the Victorious is the story of the Warrior Queen, leader of the Iceni tribe, who defeated the Roman legions driving them headlong from her territory.  Nearly 2,000 years later her story inspires the triumphant growth of one of Britain’s finest luxury perfume brands.

Starting 10 years ago as an exclusive brand in Harrods, we now sell worldwide with a range of more than 100 different fragrances.

The fragrances are expertly blended in Britain by experienced perfumers before being bottled in the characteristic Boadicea the Victorious flagon, itself a work of art.  Each one carries a specially designed Celtic shield fashioned by hand at a traditional English pewter factory that is more than 200 years old. Some of the shields are dipped in 24k gold, other flaunt diamonds or precious stones.  Many are designed for a particular event.

Boadicea the Victorious is where ancient history meets 21st century luxury, the perfect combination of timeless values and modern sophistication.

At Jovoy we offer you a selection of 10 iconic perfumes.







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