The project is rooted in the broader concept of family, meant as a network of loved ones and kindred spirits. Feelings, sharing of emotions, memories, the dream of experiences yet to be lived are the core of this reality.
The choice of the name focuses on the indisputable and utterly personal sense of family. To each of us their sense of belonging, their roots, their network of loved ones. To each their own personal emotional identity and their feelings, that are tickled by the olfactory suggestions proposed.
Perfume, universally recognized as the highest means for the recollection of memories, thus becomes an indispensable ally to narrate them or to stimulate new emotions. A fun afternoon out of town, a beautiful awakening in clean sheets, an important signature that changes your life, a garden where you can lie down and read a book.
Familia-Familia speaks a contemporary language and it destroys any reference to gender or role, building unisex scents, among which some are dedicated to children, thus emphasizing the idea of sharing. To each their own definition of family, their own network of loved ones and kindred spirits. For everyone, the chance to evoke them through perfume and to have the same scent of Familia-Familia, which can get them closer, with memory, to their own loved ones.
No set course, no limits for the creation of your suggestions. The names of the scents represent the titles for your personal stories, pages to remember, and blank sheets yet to be written with your own personal life.
Familia-Familia starts from memory, it evokes thoughts of the past, but it lives the ever-changing present, just like an olfactory pyramid built on a base (origins), heart notes (memories) and top notes (moving emotions).