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The Story of O

The Story of O is a story of one woman’s obsession…with a fragrance

Jo Levin found the oil that would become her scent signature in an apothecary long ago and far away.  While her career as a fashion stylist blossomed,  she was often asked about her perfume, and she never really knew what to say about her enigmatic oil.  So she came up with a simple, enigmatic answer.  “It’s Eau de Jo.” Levin, and Levin alone.

Over time, her response became even more abbreviated.


Alcohol denat., aqua (water) , parfum (fragrance) , diisopropyl adipate.

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