The Story of O
The Story of O is a story of one woman’s obsession…with a fragrance
Jo Levin found the oil that would become her scent signature in an apothecary long ago and far away. While her career as a fashion stylist blossomed, she was often asked about her perfume, and she never really knew what to say about her enigmatic oil. So she came up with a simple, enigmatic answer. “It’s Eau de Jo.” Levin, and Levin alone.
Over time, her response became even more abbreviated.
Alcohol denat., aqua (water) , parfum (fragrance) , diisopropyl adipate.